I went to Nike, Diesel, Levi’s and Adidas shops and filmed me while stealing different clothing items. I then gave those clothes to homeless men, and they posed for a picture wearing them while holding the brand’s slogan in front of the shop from which they were stolen.

Stolen Slogans (2010): installation, 4 photographs printed on transparency and mounted on lightboxes, 100 x 67 cm each, video on monochrome surveillance monitor, overall dimensions variable. Click HERE to watch the video “The Evidence“.

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Many thanks to:

Pablo Romanos (digital retouching)

Santi Llambí and Natalia Labaké (photographic assistance and logistic-emotional support)